LPDP Calendar 2025 | Kementerian Keuangan
Project: Calendar & Collateral Design | Year: 2024
/design brief;
Designing the physical form and content of LPDP’s 2025 collaterals such as calendar, planner, and merchandise with a tone and visual expression aligned with LPDP’s brand communication. The theme given was Setara dalam Peluang, Unggul dalam Pencapaian, Tumbuh untuk Masa Depan reflects equal access to opportunities, excellence in achievement, and continuous growth toward the future.
/concept;
Threads
Represents equality of opportunity, where every element holds the same chance to contribute.
Reflects excellence and professionalism, formed through precision, consistency, and collective strength.
Motif
Embodies growth from within, rooted in values passed across generations. Dynamism points toward the future, expressing adaptability, progress, and continuous transformation.
Cultural Heritage
Wastra Tenun Nusantara or Nusantara Woven Textiles represent the richness of Indonesian culture shaped through traditional craftsmanship. Each motif and color reflects regional identity and the values of its community. The combination of diverse threads and techniques into a single pattern symbolizes how individuals from different backgrounds can complement one another in accelerating Indonesia’s development.
This sense of equality allows every thread to contribute, forming a distinctive motif where differences integrate into a fabric of greater value, strength, and meaning across regions. The weaving process also reflects sustainable growth, as each generation of artisans learns from the previous one, creating work that evolves with time while preserving tradition and promoting Indonesia’s cultural heritage.
Built from the keywords tumbuh, unggul, peluang, setara, and semangat, the design unfolds as a narrative of growth and collective progress. The concept transforms into a visual history of the wastra tenun making process, capturing its values, craftsmanship, and cultural significance.
This narrative is divided into 11 Wastra Tenun Nusantara from different regions, guided by one overarching The Process of Making Wastra Tenun Nusantara. Each is presented through storytelling that highlights how each wastra tenun is made, its distinctive techniques, and its cultural function. Together, they form a unified story of equality in opportunity, excellence in craft, and a shared spirit that continues to grow and evolve toward the future.
