As an institution committed to preparing Indonesia’s future leaders and professionals through scholarships and research innovation, LPDP upholds core values of integrity, professionalism, and synergy. These values are translated into illustrations that communicate LPDP’s objectives as well as its vision and mission.

The brief was to create a fresh visual approach for LPDP’s 2022 collaterals, including calendars, notebooks, tote bags, and social media assets, offering a new illustration style compared to previous years. The concept connects the stories of LPDP awardees, symbolizing resilience, collaboration, and contribution.

The narrative is conveyed through the analogy of a salmon’s lifecycle, reflecting a journey of perseverance toward a better future, similar to the path of LPDP awardees.

Each month represents a different stage of the salmon’s lifecycle, forming a continuous visual story throughout the year.