Gopay | Ads & Onboarding 2.0 Automation
Project: Illustration, Growth Experiment, Campaign Visual Design | Year: 2019
/background;
An experiment designed to understand whether users respond better to directed messages with realistic denominations or to communications highlighting higher total value rewards.
/solution;
Two promotional approaches were tested, such as “Top up 50K, get 25K” versus “Top up 50K, get 75K in total,” alongside incentive driven messaging like “Use GoPay and get a 100K GoCar voucher.” The objective was to measure which framing strategy drives stronger attraction, engagement, and conversion during onboarding.
/channels;
Instagram, Facebook, Gojek-in app (shuffle cards)
