/concept;

Inspired by the relationship between cultural heritage and contemporary visuals, the brand is created with values of simplicity and timelessness, aiming to build emotional connection and a sense of exclusivity for visitors. The concept combines traditional puppet culture with Thailand’s national bird, as a symbolic element to represent the integration of tradition and cultural identity, integrated into the design as decorative elements for wall features and expressed through lighting accents.

The name Terra refers to terraced landscapes and terracotta tones, derived from red hues as part of the My Thai branding.

/color palette;

The color palette evolves from My Thai’s original color scheme, refined with subtle enhancements to create a warmer and more contemporary expression. Terracotta, represented through muted shades of red, forms the foundation of the palette, complemented by bronze tones drawn from the yellow spectrum, alongside green and white.

/typeface;

under the sun.

They found a new home,
unfamiliar to the idea of openness,
To the left, the earth is carved,
shaping quiet terraces and gentle ridges.
To the right, birds answer the air,
forever in flight,
never meant to fall.

Colors scatter across tender leaves,
finding shelter beneath falling water,
shimmering softly,
carrying the warmth of light.

As dusk sways into sunset,
the water learns to rest.
Dancing figures open their arms,
welcoming us to a place called home.