Gojek: Gomall Flash Project
Project: Illustration, Growth Experiment, Campaign Visual Design | Year: 2019
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An initiative aimed at increasing transaction volume by introducing time limited flash deals supported by reminder communications.
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Testing whether combining a time limited offer with a flash sale reminder would drive higher transactions and improve user responsiveness.
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A clock was used as the main visual element to symbolize urgency and countdown pressure, encouraging users to act quickly before the deal ends.